Project Description

Australian IT Spares

Australian IT Spares are a Hewlett Packard Master Parts Reseller. They are committed to selling genuine HP parts, and provide the public with peace of mind that the part they are purchasing is designed for the HP product that needs repairing.

For IBM, Lexmark, Cisco, Sun and Dell Australian IT Spares have a 6,000sq metre warehouse that has 1,000’s of used pieces of equipment that they can draw on to obtain pre-loved parts.

In 2013 IT Spares engaged Searchline for Paid Search management which required a complete rebuild with an eCommerce strategy. Once the SEM refresh was complete we built out the activity to include analytics and display advertising which resulted in a 150+% increase in online sales.

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