Pay Per Click (PPC) Management

PPC is a highly cost effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.

Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can on the search space. And there is no other channel where you can scale the return on investment so precisely. Found adopts best-practice PPC methods to ensure we get the most out of your Paid Search campaign.

There are many PPC platforms available, but the most popular is Google AdWords. Adwords is segmented into: search, display, remarketing, and YouTube.

Search refers to sponsored results that appear at the top of the Google listings when you run a search query. Display refers to textual or graphical advertisements placed on 3rd party webpages. Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers. There are also various forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.

It’s not just Google that offer PPC advertising – Yahoo& Bing, LinkedIn, Facebook, and Twitter all offer pay-per-click advertising. Searchline manage campaigns across all these platforms. Talk to us today.

Keywords & Segments


Keyword Generation

We identify keywords across the whole customer buying cycle, analysing and segmenting them into core target groups.




We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate.




Filters & rules allow us to influence bids at keyword level. We ensure our target ROIs are achieved at the most granular level possible.

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Proven Results

We have a portfolio of happy clients, a suite of leading tools and, most importantly, a long list of tangible results.

Searchline’s Other Services

Successful online marketing requires a combination of skills. Our team of AdWords Qualified experts possess the technical, analytical and creative abilities to develop highly targeted paid search campaigns – allowing your business to thrive online. Our activities include:

ROI Driven PPC Management Services – What is it?

Generating new customers is important for any business to grow, but generating them cost effectively is just as important. PPC advertising is a great supplement to any SEO campaign.

Adwords Professionals (needs to be it’s own section somewhere on the page).

All of our analysts are Adwords Professionals, qualifications that are vigilantly taken by the team twice a year. Upon joining Searchline, every analyst enters the Analyst Academy which encompasses training in cost-per-acquisition campaigns, ensuring the analyst is fully focused on the return on investment model. This enables them to not only develop their strategic skills and our database of tactical knowledge, but also ensures they live and breathe optimisation and sales maximisation.


Why Choose Us

      • You keep complete control of your accounts
      • We’re committed to optimising and refining your account, helping to improve ROI
      • We’re results driven and take a personal interest in seeing your campaign succeed
      • Transparent reporting means you will always know what’s happening
      • We’re at the forefront of PPC knowledge, always up-to-date with the latest developments

What Client’s Say

Searchline delivered us a 150% increase in efficiency through our SEM campaign while driving a longer term SEO strategy. Highly recommend Searchline to small, medium or large businesses.
Muhammad, Grace City Jewellers
Muhammad, Grace City Jewellers
Our company has had a very noticeable positive growth in organic traffic and rankings since Searchline were brought on board. Searchline continues to demonstrate great communication and knowledge regarding not only link building, but also on and off-site SEO practices as well.
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Take advantage of our proven expertise in digital marketing & start generating maximum ROI!

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